Gap's fall and rise with Kanye West

There has been quite the word about the renowned clothing brand called ‘Gap’ going down in flames as the company’s popularity and stock prices reduce shockingly low. Up until Gap’s recent collaboration with the American hip-hop artist Kanye West, turned things the other way for the company. Gap announced their latest ‘Yeezy’ collection with the said artist which was said to be released in markets in Fall. Surprisingly, the 200$ kanye west round puffer jacket sold out in just a couple of hours after its first release on the artist’s 44th birthday. Fans and fashion enthusiasts have been anticipating the outfit’s arrival in the market and were eager to preorder it. It can be said without a doubt, that Kanye West just singlehandedly saved Gap’s reputation and existence in the fashion world.